The Crux

Brief:

Prepare a business ‘plan’ informed by an organisation / management theory, suitable for presentation to a potential investor. Elements include:

  • MVP (Minimum Viable Product)

  • Pitch Video

  • Reflective Journal

Explore ‘The Crux’ In More Depth Here

The Crux is my consumer app built using Lovable.Dev, designed to help beginner boulderers solve a project they are stuck on by using generative AI.

A pitch deck was created to pitch my idea to investors.

This unit taught core skills in:

  • Market & Competitor Research

  • AI & Emerging Technologies

  • Product Development

  • Pitch Decks & Presenting

  • UX / User Centred Design

  • Entrepreneurship & Business Planning

  • Creative Problem Solving

  • Branding & Digital Design

Journal Entries